The house

Seventeen fragrances
and no story about
a French coastline.

AURYX was started in 2021 in a converted dairy outside Frome, by three perfumers who had spent their careers composing fragrances that were sold under other people’s names at four times the cost of making them. The proposition is narrow and unromantic: compose well, blend in small quantities, publish what is inside, and charge for the materials rather than the myth.

2021: Founded
17: Fragrances
4: At extrait strength
200: Bottles per batch

How we work

We publish the formula: Every material in every bottle is printed on the carton and listed on the product page. The industry norm is a legally minimal allergen list and a paragraph of poetry. There is no commercial reason for that beyond making comparison difficult.
We blend in batches of two hundred: Small enough that a batch of orris butter can be judged on its own merits rather than blended to a specification. It means occasional variation between batches, which we regard as evidence rather than a defect.
We price at the concentration: An extrait at 25% costs more to make than an eau de toilette at 8%, and we charge accordingly — which is why Cashmere Night is £13.99 and Burnt Sugar is £69.99. The difference is in the bottle, not the marketing.
We do not do seasonal launches: Seventeen fragrances is enough. When one stops being good we will withdraw it; when we compose something genuinely new we will add it. There is no calendar driving either decision.

The perfumers

Camille Aubert

Head perfumer

Trained at Grasse and spent eleven years composing for houses whose names appear on other people's bottles. Responsible for the iris and floral work — Cold Iris, Copper Rose, Honey Neroli, Silver Linen, Cashmere Night.

MÖ

Marek Öberg

Perfumer

Came to perfumery from analytical chemistry, which shows in the drier compositions. Works almost exclusively in woods, resins and smoke: Leather & Dark Honey, Burnt Sugar, Ember & Cedar, Hot Sand, Juniper Steel, Salt & Ozone.

Ines Delacroix

Perfumer

The house's lightest hand and its most experimental. Responsible for the lactonic and green work — Fig & Stone, Lavender Milk, Oat Milk & Orris, Cold Mint, Pear & White Amber.

Materials

We use synthetics where synthetics are better, and naturals where they are not.

There is a persistent idea that natural materials are inherently superior. They are not. Synthetic musks do not require the animal they were once extracted from; a synthetic sandalwood molecule does not deplete a slow-growing Mysore forest; and some materials — the ozone accord in Salt & Ozone, the cold-water note in Cold Iris — do not exist in nature at all. Equally, no laboratory has yet reproduced orris butter or rose absolute convincingly, so we buy those at considerable expense and pass the cost on.

Bottles are glass with aluminium collars and are refillable at the dairy. Cartons are uncoated board, printed with vegetable inks and free of the cellophane wrap that serves no purpose beyond looking sealed.

Browse the collection